Best practices for B2B lead generation: A holistic approach by DUO
In today’s complex B2B landscape, lead generation has become a nuanced art. For a company like DUO, expertise in concept, content, and implementation is not just a choice—it’s a competitive advantage. This internal article emphasises the significance of holistic strategies for effective lead generation. Understanding the objective Before delving into the strategies, it’s crucial […]
The future of PR: 3 key trends
The future of public relations in the B2B space is likely to be shaped by a number of factors, including advances in technology, changes in user behaviour, and the evolving role of PR professionals in the digital age. One major trend that is likely to continue is the increasing use of data and analytics in […]
Why a business always needs PR
You need PR more than ever during uncertain and challenging economic times 2018 has certainly been an exhilarating roller coaster ride for South Africans so far. A new President, a cabinet reshuffle, stronger (but still uncertain) currency all point to positives, but a 1% increase in VAT, volatile fuel prices and a general rise […]
Choose your words carefully
Before opening your mouth to speak to the media or dashing off an email or tweet that might find its way into a newsroom, it’s worth considering what the legal ramifications of your words might be. Once they’re broadcast, printed or appear on social media, they are pretty much out there permanently. If your […]
A career in PR beyond 2020 – the PR professional of the future
Attending the recently held In2 Innovation Summit, hosted by The Holmes Report, resulted in a pinch of retrospection and healthy dose of future gazing regarding a career in PR beyond 2020. PR professionals should ask themselves what their KPIs will look like and what traits will make a good PR consultant in 2020. But perhaps […]
Evolution: It’s a matter of relationships and value
Relationships matter in public relations (PR) and having retained a client for over ten years is no mean feat! Over a decade ago, we were approached by Vox (formerly known as DataPro) with the brief of launching a PR campaign to differentiate their brand from the crowded Internet service provider (ISP) space. Since then, […]
The PR value conundrum – what does value look like?
Value can mean many things and it is often difficult to measure the value of a service. However, when it comes to our PR and digital services offering, we have a very clear understanding of what value looks like from a delivery and business impact perspective. From time to time, when prospective clients enquire about […]
PR consultants from Africa – a resourceful bunch indeed
Yes, PR consultants are resourceful and innovative, because those are characteristics that are part and parcel of the trade. However, I’m not only referring to my colleagues, I’m also talking about fellow South Africans. I recently had the opportunity to attend our client Veeam’s annual PR summit in Amsterdam for its PR consultants from agencies […]
Digital transformation: How to avoid being mis(out)placed
The nature of business and work is changing. Digital transformation is crucial for businesses that want to remain relevant, and the same applies to PR professionals. How can PR pros adapt and retrain themselves to remain relevant? Digitalisation is shrinking the value chain of industries, as products and solutions reach end-users faster and on-demand, thanks […]
Using PR is an investment in your technology brand
“Entrepreneurs are often advised of things you should and shouldn’t spend money on. PR is rarely included here. I would unequivocally disagree with this approach – as long as you have the right partner, with the right skills and experience, PR can be one of the best weapons at your disposal in any business.” […]