For the third consecutive year, DUO has successfully managed Braintree’s B2B PR, creating authentic content aligned with the company’s brand messaging and business priorities to reach the right audiences on tier-1 media platforms based on the news cycle.
The key target for this period was to diversify the pool of Braintree spokespeople and to build the profiles of experts as thought leaders in the industry. This would increase visibility for various focus areas within Braintree and broaden executive visibility in the media.
DUO’s strategic approach to content and spokesperson diversification
DUO aligned closely with Braintree’s marketing team by shifting from monthly meetings to frequent check-ins. This allowed us to keep abreast of Braintree’s business focus for the month and increase momentum toward fulfilling steps toward bigger targets.
Improved Processes played a big role in maximising executive time and building confidence in PR’s value. DUO created detailed briefing documents to prepare for content calls, which allows executives to predetermine the angle and insights they would like to cover in their articles. Following the content call, DUO first creates a framework for the article, ensuring alignment on the approach to minimise changes and time required by executives to review content.
Highlighting the key results
DUO developed 24 authentic content articles, including thought leadership pieces and case studies, showcasing successful Braintree partnerships. These articles were pitched to relevant business and technology media, while newsjacking opportunities were leveraged around major industry events like Cover Magazine’s Tech Fest 2026, which Braintree participated in as a panel discussion spokesperson and podcast guest.
DUO was able to secure 155 published media articles, exceeding the target of 120 placements by nearly 30%, while maintaining an 82% tier-1 media rate.
12 high-profile broadcast engagements were secured across TV, podcast and radio platforms, including eNCA, Business Day, Moneyweb, Cape Talk and more. DUO also secured a front-page cover in Intelligent Tech Channels as well as other media features in publications like Brainstorm Magazine, ITWeb and Women on Top. Five Braintree women were nominated for the 2026 Wired4Women Awards, celebrating female technology leaders.
Client Testimonial
Working with DUO has shown us the value of a PR partner that combines strategic thinking with consistent delivery. The team understands our business, turns complex technology perspectives into credible stories, and keeps its work aligned with our priorities. This year, that approach delivered 155 published articles, more than 7.8 million in audience reach and an 81% tier-one media rate. DUO is proactive, responsive, and accountable, and the team has become a trusted extension of Braintree’s marketing function.
– Lance Watson, Head of Marketing. Braintree
