Vox, a leading South African Internet Service Provider offering a range of data, communication and collaboration solutions for businesses and consumers, has been a DUO client for over 20 years. The company focuses on using technology to improve the customer experience while delivering reliable and innovative solutions.
Building on our long-standing relationship with Vox, we have looked for new ways to strengthen the brand’s position in the telecommunications and technology space through relevant content, thought leadership and media opportunities. This year, we worked with the Vox Marketing team to expand the communications strategy beyond traditional PR.
Over the 2025/26 period, for the first time, tracking links were added to editorial content. This allowed Vox to measure audience engagement, track website traffic and better understand how its communications were supporting business goals.
DUO’s Approach
DUO developed an integrated communications strategy focused on three key areas.
Integrated Campaigns
We developed and delivered six campaign concepts aligned to Vox’s key focus areas. Each concept included the campaign idea that creatively addressed customers’ pain points, social media content, banner copy and landing page copy, creating an integrated approach to support Vox’s marketing priorities and drive engagement across channels.
Thought Leadership Articles
We helped position Vox spokespeople as a trusted industry voice on topics including cybersecurity, connectivity, Wi-Fi and cloud. This led to media opportunities through interviews, features and published articles across business, technology and broadcast media, strengthening Vox’s visibility and credibility across these areas.
Reaching New Audiences
During this reporting period, we continued to build on our existing approach, expanding Vox’s media coverage beyond technology publications and securing opportunities in business and industry media to reach new audiences and key decision-makers.
The Results
The integrated strategy delivered strong results and exceeded campaign targets.
- 138 media articles secured against a target of 120.
- 9 media interviews were secured and conducted, with key wins including ITWeb TV, RSG, and MoneyWeb
- 8 media features were secured, with key wins including MyBroadband, Brainstorm Magazine, and Memeburn
- Six integrated campaign plans were successfully delivered.
- 48% of all media coverage focused on thought leadership.
Key Campaign Highlights
- Direct Commercial ROI: Our digital campaign concept planning for the Intelligent Connection Whitepaper helped connect Vox’s content and marketing activity to measurable commercial outcomes. The campaign achieved an 82% engagement rate and generated direct product sales, demonstrating the commercial value of an integrated campaign approach.
- Audience Reach Spikes: Vox CEO Jacques du Toit was invited to join RSG Geldsake’s Koffie met Ryk segment, providing a platform to discuss his career, background and experience in the industry. The opportunity contributed to a significant audience reach, with Vox reaching 750,585 people in May 2026.
- Reaching New Audiences: Content was distributed across a broader mix of media, extending Vox’s presence beyond technology publications into general business and specialised industry media, including mining. This helped the brand reach new audiences and decision-makers across different sectors.
