Digital Marketing Services

Designed To Grow Your Brand's Online Presence

Digital Marketing Services Icon

DUO’s digital marketing services are designed to grow your brand’s online presence and drive business growth. We combine our deep tech industry knowledge with an understanding of digital platforms to ensure that your specific business challenges are met. Our offerings include website development and maintenance social strategy, organic and paid social media management, PPC and other forms of Google advertising, SEO podcasts, webinars and integrated digital campaigns.

Brand Design

Brand Design

Being a specialist Tech PR & Digital Marketing Agency, we put emphasis on functional design. Beyond just creating visually-appealing imagery, we ensure that your company’s products, solutions and concepts can be creatively and simply explained and brought to life in pixels.

Our design services include Branding & Identity (brand strategy, visual identify, brand guidelines), Graphic Design (logos, brochures, infographics, email signatures, social media imagery, advertising banners, custom presentations and templates, illustration, promotional branding), and Websites & Newsletters (web pages, landing pages, custom newsletters and templates).

Website Development

Technology companies looking to develop a new website, or overhaul an existing one, need to take a holistic approach. A well-crafted website not only provides an online shop front, but also a platform to amplify broader public relations and marketing messaging, and businesses should work in partnership with technical, design and content specialists to ensure this is done clearly and effectively.

Website Development

DUO achieves this by conducting a preliminary audit of your current website and identifies any issues, which are followed by recommendations to improve your digital marketing and SEO impact. From there, we run your website through a series of online assessment tools show where the site is compliant, and where there are potential issues regarding:

Comprehensive SEO audit

Comprehensive SEO audit

Messaging and content

Messaging and content

Imagery and video

Imagery and video

Mobile friendliness

Mobile-friendliness

Site size and performance

Site size and performance

Social media integration

Social media integration and sharing

Lastly, the modern website is not meant to be static, as today’s search engines place much importance on how often new content is posted to your website – and this goes beyond just ensuring that company, product and solution pages are up to date. We can help create a variety of content forms for your business, including multimedia, to ensure your website keeps delivering value.

Website Maintenance

Website Maintenance

DUO offers comprehensive website maintenance services to ensure that your website remains up-to date, secure, and fully functional. We handle everything from routine updates to SEO enhancements, ensuring your digital presence is always at its best.

DUO offers a range of website maintenance services to ensure that your company’s website is secure and functional. Our experts can take care of everything from routine content management system (CMS) and plugin updates to carrying out SEO audits and enhancements to ensure improved organic search engine rankings.

Blog Content Writing

Persuasive and engaging blog content that adds a new layer to your storytelling is one of our foundations to digital marketing services. If you are interested in elevating your online presence then blogging is a good marketing tool. Blogs are an effective way to build brand awareness and provide you with the opportunity to engage with your existing as well as potential customers.

Blog Content Writing

Publishing regular blog content ensures that the website stays active, having a positive impact on search engine optimisation (SEO) and opportunities to engage on social media platforms. Blogs can be used to build trust with your audience through consistent, relevant and interesting content.

Email Marketing

Email Marketing

The objective of email marketing is to amplify and enhance your business’ PR efforts by providing another platform to reach your audience with our digital marketing services. This reaffirms the messaging that is communicated across media and owned assets.

DUO will assist your business by:

Email Marketing 1

Providing guidance on the
messaging of the email

Email Marketing 2

Creating the content of the
email

Email Marketing 3

Compiling the email, including
adding in all visual elements,
tracking and social media links

Email Marketing 4

Receiving and importing
the database for the email

Email Marketing 5
Sending out the email through your platform of choice. We recommend Everlytic
Email Marketing 6

Reporting and recommendations
on how to improve analytics for
the next email

Social Media Strategy

Having a presence on social media provides an authentic voice for a business, not only to raise brand awareness but to amplify PR and marketing efforts, drive referral traffic and generate potential leads. We do this through a variety of digital marketing services, including an initial digital asset audit, to better understand your existing accounts and how they fare against what competitors are doing. This helps identify who your audiences are, and what content themes they are more open to engaging with.

Social Media Strategy

Alternatively, we can help your brand establish a presence by setting up and populating company profiles across popular social media platforms. We integrate SEO techniques to maximise your visibility and impact through digital marketing. Adding tracking links and reviewing Google Analytics provides DUO with in-depth insights and data that allow us to adapt content or campaigns for maximum exposure and website traffic.

Social Media Advertising

Social Media Advertising

Social media is no longer a fad, but a vital part of any organisation’s digital marketing and communications strategy. Having a presence on social media provides an authentic voice for a business, not only to raise brand awareness and but to amplify PR and marketing efforts, help position your organisation as an employer of choice, drive referral website traffic and generate potential leads.

DUO specialises in carrying out advertising campaigns across key platforms, including LinkedIn, Facebook and Instagram, leveraging advanced targeting tools to place your brand in front of industry leaders, key decision makers and potential customers. These campaigns can either be aimed at growing and nurturing the brand’s social media following, or get your target audience to visit company websites or landing pages, subscribe to newsletters; download research material, or to enquire about new products or services. Ultimately, our social media advertising campaigns are designed to generate leads, enhance brand visibility, and drive meaningful business connections.

We take reporting seriously at DUO, and on completion of each social media advertising digital marketing campaign, our team will provide an in depth report focusing on website traffic acquisition, user engagement, recommendations for future campaigns and measuring the campaign’s ROI against your budget.

Lead Generation Campaigns

The ultimate goal of any PR & digital marketing strategy is geared towards brand credibility and providing commercial value. The solution to this business challenge is digitally integrated campaigns, incorporating the full ambit of DUO’s solutions. Our lead generation strategies are crafted to capture the interest of potential customers through targeted campaigns. We use a mix of inbound and outbound marketing techniques, SEO optimisation, and compelling content to generate quality leads.

Lead Generation Campaigns

Our digitally integrated campaigns are tailored to meet your specific business objectives, and can take the form of direct lead generation or skills attraction campaigns.

To amplify PR and gain broad reach and awareness, we help businesses to partner with reputable online publications to produce press office content that reaches defined target audiences online.

All content used in digital marketing services and campaigns (including social media advertising, digital advertising, and native content campaigns) are tracked in order to accurately measure on-platform performance, as well as referral website traffic and engagement. By analysing all metrics, DUO ensures that you get the best return for your investment.

DUO handles all your digital campaign needs including:

Lead Generation Campaigns 1

Campaign strategy development that is linked to business objectives and PR goals

Lead Generation Campaigns 2

Concept creation

Lead Generation Campaigns 3

Content development

Lead Generation Campaigns 4

Campaign set up

Lead Generation Campaigns 5

Implementation

Lead Generation Campaigns 6

Monitoring and Reporting

Lead Generation Campaigns 7

Recommendations for future campaigns

PPC

PPC

PPC – pay-per-click – is a type of digital advertising where you pay for each time an advert is clicked, driving traffic to your website. One of the most popular forms of PPC is Google Ads, where bidding on specific keywords gives your advert the possibility of appearing on top of the page of relevant searches.

DUO can assist you with keyword research and strategies, campaign management and optimisation, and reporting. These campaigns are designed to reach the right audience, drive traffic and conversions efficiently, and deliver maximum ROI using our digital marketing services.

Podcasts

Mobile devices have become commonplace, and this has contributed to changing behaviours in the way in which people consume content, with one of these being a growing preference for podcasts. Over two-thirds of local internet users consume content in this format, and spend just over an hour a day listening to podcasts.

Podcasts

DUO produces podcasts that position your brand as a leader in its industry, and your spokespeople as experts in their field, through engaging and informative discussions.. Our digital marketing services team handles the entire process from concept and content creation to distribution, ensuring your messages reach the right audience.

Webinars

Webinars

Our webinar services are designed to engage and educate your audience. We manage all aspects from planning to execution, ensuring high-quality content delivery that enhances your brand’s credibility and drives lead generation.

SEO

SEO in digital marketing is a strategy that focuses on your website’s presence in the search results. It involves various techniques to help you improve your rankings. We look at ways to improve the quantity and quality of organic traffic to your website from search engines.

SEO

Ultimately, the aim is for your brand to rank on the first page of search engine results for relevant keywords using our digital marketing services. Apart from ensuring that your website is technically sound, responsive and mobile-friendly, DUO also focuses on keyword research, quality content, and optimised on-page elements to boost your rankings and attract more traffic.

Results In Action

Be inspired by the successes we have helped our tech clients achieve.

Braintree
August 7, 2025

How PR and Digital Marketing helped position Braintree as a Microsoft Dynamics leader in Africa

Read more »
How PR and Digital Marketing helped position Braintree as a Microsoft Dynamics leader in Africa
Telviva
August 7, 2025

Evidence-based, strategic PR and marketing for Telviva helps build blueprint for future of communications

Read more »
Evidence-based, strategic PR and marketing for Telviva helps build blueprint for future of communications
Telviva 1
April 17, 2025

DUO uses digital marketing and quality thought-leadership to strengthen Telviva’s brand

Read more »
DUO uses digital marketing and quality thought-leadership to strengthen Telviva’s brand
Integrated digital marketing and PR campaign builds targeted brand awareness for Braintree
February 12, 2025

Integrated digital marketing and PR campaign builds targeted brand awareness for Braintree

Read more »
Integrated digital marketing and PR campaign builds targeted brand awareness for Braintree
Ecentric
November 29, 2024

Ecentric: PR is the foundation for real return on investment through lead generation

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Ecentric: PR is the foundation for real return on investment through lead generation
Armata 1
October 3, 2024

Using integrated B2B and B2C PR to elevate Armata’s cybersecurity expertise and credibility

Read more »
Using integrated B2B and B2C PR to elevate Armata’s cybersecurity expertise and credibility
Telviva 2
September 10, 2024

Strengthening brand credibility and driving lead generation for Telviva through PR and digital marketing

Read more »
Strengthening brand credibility and driving lead generation for Telviva through PR and digital marketing
Testimonials
18
Working with Duo Marketing for our media training was a game-changer. They guided us through realistic scenarios, such as crisis management, emphasising the importance of measured responses. For team members new to media interactions, the session was engaging and built confidence. Team members shared their experiences, saw glimpses of how thought leadership is developed, and now understand the value of Duo’s expertise. We feel reassured that our PR activities are in capable hands, making Duo an invaluable partner.
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Sandile Mntambo
Marketing Manager
GhostDraft 1
Over the last year, DUO has enabled us to achieve exposure in the South African market to audiences we could never have reached otherwise. Your extensive networks in the tech media industry, your insightful contributions to our articles and thought leadership pieces, your proactive management of our monthly goals and targets, and your wise guidance to us as we embark on our PR journey have all been invaluable.
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Wayne Toms
CEO
One Degree 2
DUO Marketing has played an instrumental role in shaping and differentiating our brand voice and narrative in the South African market over the past six months. DUO’s strategy and support enabled us, as a new start-up, to not just disrupt but cut through the clutter of a very competitive category.
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Lindsay Cowan
CEO & Co-founder
17
DUO surpassed all goals and raised brand awareness and recognition as Mukuru shifted from being remittance-led to a leading next-generation financial services platform. DUO secured a record 221 pieces of coverage over 12 months through high quality thought leadership content. In addition, securing 45 broadcast interviews, media features and speaker slots – and submitting Mukuru for a high-profile award, which we won. All this affirmed Mukuru’s position as a key entity in the fintech industry
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Andy Jury
CEO
15
The fact that the Vox DUO relationship spans almost two decades signifies how working with Duo has been a game changer for the Vox brand. The team has a very clear understanding of the company culture and its needs, as well as an excellent understanding of the ICT industry. Their commitment to excellence, accountability and responsibility aligns perfectly with the Vox values and it’s the perfect recipe for a mutually successful and respectful relationship.
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Diana Prenner
Marketing Manager: PR, Events and Sponsorships
redAcademy 2
DUO’s deep understanding of the technology sector, media relations and professional approach to communications has brought our impact and success stories to the forefront with our target audience, supporting redAcademy in sharing a new way for youth to enter skilled careers in tech. It is wonderful to partner with an organisation that understands our vision and values so deeply, the DUO team are a true pleasure to work with.
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Jessica Hawkey
Managing Director
16
We were seeking a PR partner that takes the time to understand our company, products, services and culture. DUO went the extra mile to ensure they are always informed and aligned to our fast paced IT industry. They offered training upfront which helped us understand PR processes and the media world in general. Their experience, professionalism and connections in the media have given us the additional exposure in a competitive market we were seeking.
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Charlene Smith
Sales Director
Braintree 2
Braintree has been working in unison with DUO for a number of years, strategically on the Brand and public relations elements of marketing the business. DUO is a strategic part of the marketing team, the direction, intent and strategic guidance and professional deliverables speaks for itself based on the statistics of the Deeply Rooted Digital Campaign. I look forward to our ongoing engagements and tactical success
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Gregor Dreyer
VP Marketing
Armata 3
Through their generation of outstanding media exposure, we managed to raise Armata’s profile as an influential thought leader in the cyber security space in South Africa across the consumer, SMME and enterprise space. Furthermore, we have managed to forge excellent media relationships that have resulted in us being regularly approached to comment on key industry-related issues and as such have had the privilege to be interviewed by high-profile journalists across leading TV, radio and digital news platforms.
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Richard Frost
Head of Technology and Innovation
Enquiry Form

DUO is a specialist agency that works with technology companies looking to elevate their brand in South Africa and Sub-Saharan Africa.

Are you looking to build your organisation’s presence across traditional media and digital platforms, establish your company and its people as industry and domain experts, and ultimately drive web traffic and potential leads?

Contact us today.