Since the inception of our partnership in 2020, DUO Marketing and Communications has worked closely with Telviva to fundamentally transform and elevate its brand. Initially, the core challenge was to consolidate several legacy telecommunications brands – including Connection Telecom, Fat Budgie, and AnD Communications – into a single, unified Telviva identity.
Once this cohesive brand identity and messaging was established, our focus shifted toward positioning Telviva as South Africa’s premier thought leader in the highly competitive space of cloud-based Unified Communications as a Service (UCaaS) and Contact Centre as a Service (CCaaS) platforms.
Looking to the future, this foundational positioning is now transitioning toward an “Answer Engine” approach (GEO over SEO), and creating the content that will help business leaders get the information they need to make decisions in a new, “zero-click” environment.
Full Service Offering
Over the 2025-2026 period, DUO provided a full-service, integrated marketing and communications solution designed to aggressively drive brand awareness, market presence, and lead generation. The strategy this year represented a deliberate transition toward capturing a highly qualified, intent-driven audience.
This was done through a mix of thought-leadership, blogs, case studies, advertorials, organic and paid social media, and digital display advertising with publishing partners. This year however, saw an increased reliance on rich multimedia (video) to increase reach and engagement, especially when it came to product and solution related content.
PR and Media Relations
To lead the industry conversation, DUO drafted and distributed 11 highly strategic PR content pieces throughout the year. This proactive outreach successfully secured 54 pieces of published media coverage in key technology and business publications, reaching a potential audience of 25 million. Beyond industry-based thought leadership, top performers included news-related announcements such as the launch of Call2Teams and the new South Africa/UK local voice rate solution, which resonated exceptionally well.
Case Studies
Recognising the power of storytelling and providing real-world use cases in B2B digital marketing, DUO humanised Telviva’s technological capabilities by developing 4 in-depth case studies over the year, highlighting successful customer implementations with brands such as Transearch, Together Staffing Group, Stowe Holdings, and Diesel Electric. These were promoted through organic and paid social media, digital advertising, and newsletters.
Advertorials
To maximise the return on our thought-leadership content, DUO strategically placed advertorials across premium publishing platforms, providing interesting audience insights. On Daily Maverick, content performance skyrocketed, with articles achieving between 2,300 and 3,500 views (a 3x leap from the previous year).
Business Day (BDFM) placements proved highly effective at driving deeply engaged referral traffic, with users spending an average of 1 minute and 20 seconds on the Telviva site. While ITWeb saw a dip in general reads, data shows that the audience strongly prefers technical, telecoms-focused content over general customer experience advice.
Meanwhile, TechCentral remained a reliable hub for product roadmaps, peaking at nearly 1,800 reads for a single article. Looking ahead, the company’s presence on this platform has been bolstered through the addition of a Company Hub, to collate all Telviva news on TechCentral in a single place.
Blogs
To make the most of valuable time spent with spokespeople, content calls are used to develop both PR content, as well as blogs. While PR content has to speak to broader industry trends, and align with media requirements, blogs have been written to be more promotional in manner, and link back to product pages, past blogs, and case studies where relevant. The blogs are further enriched through the embedding of related video content within the story. The 11 published blogs were repurposed across organic and paid social media to provide tangible proof of value to prospects.
Social Media Marketing
LinkedIn served as the primary social platform for targeted engagement. We countered the platform’s continually declining organic reach for Pages by significantly increasing our use of native video content, and photography highlighting corporate culture (Events, awards, and CSR). This strategic pivot caused the organic engagement rate to improve significantly to just under 10%, while also helping the page grow total followers by 39%.
On the paid front, 24 targeted campaigns generated over 860,000 impressions. By moving away from hyperlinked articles and leaning into video ads, we improved the quality of the referral traffic, achieving a 27% increase in website engagement rate from these paid visitors (as compared to the previous year) and attracting nearly 800 new high-value followers from targeted organisations, job functions, seniority and industries to the page.
Digital Display Advertising
To further amplify Telviva’s digital footprint, DUO executed 12 consecutive monthly social display advertising campaigns using Business24/Media24 platforms, booking roughly 150,000 impressions per month. This year, we adapted our strategy: instead of promoting static blogs that resulted in low website engagement, we switched to promoting short videos. This simple adjustment drastically improved the engagement rate of website visitors by 3x, proving the power of rich media in capturing audience attention.
Multimedia: Videos and Webinars
Understanding the modern audience’s preference for visual storytelling, DUO massively scaled up video production, delivering 26 short videos against an initial goal of 15. Video content featured several key executives and covered a broad range of topics related to the company’s line of business. The short videos were used across multiple platforms, including YouTube, LinkedIn and Facebook. These were also repurposed for multiple uses on LinkedIn, through the use of different headlines, post text and thumbnail imagery.
There were also two highly targeted webinars: “Latest Local and Global CX Strategies” and “The Future of CX”, which were promoted through multiple channels, including to the company’s existing user base through email newsletters. To maximise their lifespan, the full webinar recordings were uploaded to YouTube, and 13 short, bite-sized clips were created and published across social media to continuously drive ongoing engagement. The post text for these short videos also included the link to the full webinar for those interested.
Website and Search Performance
While the total volume of website users decreased by 35%, reflecting a deliberate move away from low-value, top-of-funnel traffic, the overall engagement rate improved by 19% as compared to the previous year. Part of this refinement includes the creation of specific landing pages for campaigns, rather than sending traffic to general product or feature pages on the website. This included running A/B tests of elements of the landing pages in order to optimise for engagement and conversions.
Other activities carried out include adding content to enhance the online visibility of the brand as part of answer engine optimisation (AEO, basically the Q&A that is displayed on the top of search results) and Generative AI engine optimisation (GEO, or simply put, asking Gemini or ChatGPT a question) – content that answers specific questions and satisfies the user’s information needs even during “zero-click” searches.
Ultimately, the data confirms that the quality of interaction and the intent of the audience being attracted to the website has strengthened considerably.
If your business is looking to not only elevate your brand but also translate that success into qualified leads, the DUO team is ready to partner with you. Contact us today.
