The rise of B2B influencers on LinkedIn
Although most of us know influencers from a consumer perspective, thanks to TikTok and Instagram for example, we are now seeing the rise of LinkedIn B2B influencers. More and more companies discover that experts in their industry can help them sell to other companies. And at the same time, a lot of B2B companies have […]
Are your digital assets geared up to generate leads?
The establishment of digital platforms as mainstream communications mediums has had a major impact on the way in which organisations engage with the public. Digital advertising, apart from just being used to increase awareness about company announcements, new products or solutions, major industry event participation and perhaps highlight corporate social investment initiatives, gives businesses the […]
Why partnership is key to successful cross-platform brand elevation
The establishment of digital and social platforms as mainstream communications platforms have had huge ramifications for traditional media. In the digital age, a partnership approach between agencies and their corporate clients are vital to ensure that highly relevant messaging is targeted at the right audiences – and yields results that meet business and commercial objectives. […]
Influencer marketing 101
The popularity of social media platforms to market goods and services for businesses has made the term ‘influencer’ one of the latest buzzwords in the marketing sphere. In 2018, influencer marketing remains an approach for businesses looking to expand their audience and enhance sales through social media. Businesses who have bought into endorsing influencers […]
Choose your words carefully
Before opening your mouth to speak to the media or dashing off an email or tweet that might find its way into a newsroom, it’s worth considering what the legal ramifications of your words might be. Once they’re broadcast, printed or appear on social media, they are pretty much out there permanently. If your […]
Taking Twitter to the next tier
With business-to-business technology brands increasingly recognising the valuable role that social media can play within their broader marketing and communication mix, the focus falls on who they want to reach, and which platforms to use. Twitter has over 330 million monthly average users globally, and has proved especially resilient in South Africa, with the […]
Finding the link in LinkedIn
LinkedIn is a social media platform that offers a plethora of options for businesses. As the largest community of business professionals in the world, LinkedIn users consume a wide range of content that assists in building professional relationships, raising awareness and generating quality business leads. Know your audience LinkedIn’s audience shows that businesses can […]
In the face of Facebook
Facebook has for many been a platform we use in our private capacity to stay in touch with family and friends. As with all things digital, it continues to evolve and for many it is still regarded as the easiest platform to share your day-to-day activities and third-party content: a meme, video clip or news […]
The business of Instagram
According to Hootsuite statistics, there are over 800 million active monthly Instagram users, 80% of users follow a business on the platform, and 75% of users take action after visiting a post. This emphasises the power Instagram is capable of having on brands and businesses to diversify content and extend online reach. However, there […]
Mid-year online asset checklist for digital marketing excellence
At the beginning of the year we as marketers set goals of what we want to achieve in terms of our digital marketing strategy. This bucket list, if you will, contains new initiatives we want to tackle or plans we didn’t quite get to the year before. Besides giving us the opportunity to reflect on […]