Case Studies

We align all traditional PR and digital marketing activities as well as the content we curate with your business objectives, and results are matched to your unique business goals. With a strong value-based business model, supported and implemented by our team of specialist, we are dedicated to showing true and valuable ROI for each client.

Be inspired by the successes we have helped our clients achieve.


Strengthening brand equity for a leading South African software consultancy

Objective Altron Karabina was looking to boost engagement of current and potential customers with the brand, in order to raise awareness about the company and its area of expertise, and to position business unit leads and other experts within the business as thought and industry leaders. The aim was to showcase the organisation's differentiators in the market, encourage customer consideration, and increase visibility [...]


Building brand equity for a growing MarTech client

PR was used to support brand elevation by highlighting the company’s expertise through the use of thought-leadership and opinion content, as well as key media interviews, and highly relevant speaking opportunities. Challenge Founded in 2013, Social Places is a marketing technology (MarTech) company that specialises in location-based marketing and reputation management for multi-location and/or franchised brands. The company offers an array [...]


Results from PR investment: Veeam 2019 case study

DUO Marketing + Communications was appointed as the PR agency in South Africa in 2012, tasked to ensure that then, relatively unknown Veeam, become a significant brand in the South African market to the channel and businesses. We are very proud to have achieved this. Veeam Software is a privately held information technology company that develops backup, disaster recovery and intelligent [...]


Building an authentic and impactful presence in Africa

DUO was tasked with helping the business audience get a better understanding of how technology solves business challenges and provide a competitive edge. Objective In mid 2017 DUO was appointed by Oracle to build awareness and brand recognition in South Africa, Kenya and Nigeria. The goal was to change the prevailing perception of Oracle as being a database business to a [...]


Building a social media presence in SA for a major Embassy

The key highlight has to be the exceptional growth in the number of page followers, as well as the increase in content reach and engagement. OBJECTIVE In early 2018, DUO was appointed by an Embassy in Pretoria to bolster its profile and share of voice in the local social media sphere. The Embassy's page was set up in February 2018, with [...]


Broadening the recruitment drive using digital

Using digital for a dedicated recruitment campaign The challenge: As part of its ongoing recruitment drive to find highly-skilled employees, DUO suggested to one of its clients in the fintech space that they run a digital recruitment campaign on MyBroadband as a more cost-effective alternative to traditional talent search methods. Solution: DUO had used MyBroadband on a number of occasions for [...]


Building valuable relationships with industry-leading media

DUO Marketing + Communications (DUO) was tasked with launching Vox's IoT solutions to the media and achieved a 100% media turnout. The challenge The client wanted to launch its IoT (Internet of Things) solutions to media, but was well aware that media was saturated with IoT news.   The solution It was suggested that a staggered media relations drive be initiated, [...]


PR and Digital Marketing – a match made in heaven

With the lines between PR, marketing and digital campaigns becoming increasingly blurred, we have found that creating and implementing an integrated strategy is the key to truly successful brand elevation, lead generation and recruitment. Having selected DUO as its PR partner in February 2016, redPanda Software, a custom enterprise software development company, with both local and international clients in the retail [...]


Fuzzy Logic

Fuzzy Logic, entrusted the enhancement and elevation of its brand to DUO Marketing + Communications. In May 2016, games, AR and app development firm, Fuzzy Logic, entrusted the enhancement and elevation of its brand to DUO Marketing + Communications. About Fuzzy Logic Fuzzy Logic, a games, augmented reality (AR) and apps developer is at the cutting edge of software technology. Based [...]


Nomanini – a journey of two years

July 2016 was the two-year mark of our PR partnership with Nomanini. Nomanini is a Cape Town-based payments platform provider that enables transactions in the cash-based informal retail sector across sub-Saharan Africa. The company had never worked with a PR agency before and it’s been a fantastic journey supporting the growth of the business. With Goodwell Investments investing in Nomanini in [...]



DUO proposed copy treatment throughout all the elements to make the text inviting to read. We made the copy shorter and split it up into bite-size pieces with intriguing headlines and sub-headings to break it up. Qualica Technologies, a provider of financial software as well as network and application optimisation services and solutions, appointed DUO in September 2015 to conduct a [...]


Gartner Symposium/ITxpo 2015

The series of eight global Gartner Symposium/ITxpos are positioned as the world’s most important gatherings of CIOs, senior IT executives, industry thought leaders and tech service providers. In June this year, DUO was again approached by Gartner Africa to manage the publicity for its annual Symposium/ITxpo in Cape Town. The series of eight global Gartner Symposium/ITxpos are positioned as the world’s [...]


Vox Telecom

In April 2015, Vox Telecom, one of South Africa’s largest independent voice and data service providers, asked DUO to take on a growing online marketing portfolio for them. Prompted by news that Vox Telecom had been recognised as one of the top ISPs in the country, in terms of line quality and speed, an Integrated Digital  Fat Pipe 100GB promo was [...]


Huawei Enterprise

Huawei Enterprise, a business group of global ICT solutions provider Huawei, approached DUO in September 2014 to build their visibility across their social media and other digital PR platforms. A deep understanding of tech was paramount, as was an ability to get the ball rolling immediately and show the business value behind their products by extending into social media. Objective The [...]


Stone Three

In 2013, software engineering and technology firm Stone Three approached DUO Marketing + Communications to help update its brand and kick off a national PR campaign. In 2013, software engineering and technology firm Stone Three approached DUO Marketing + Communications to help update its brand and kick off a national PR campaign. Challenge Stone Three was founded in 2000, and although [...]


Framework One

In 2013, business process automation specialist Framework One was selected to participate in Knife Capital’s Grindstone Accelerator programme. One of the focus areas of the programme is improving the way the business presents itself and explains its services to potential customers. It was around this time that Framework One’s new PR campaign which had gained momentum, was starting to slow. If [...]



There have been a number of highlights in the past three months, including being featured in a reference in Forbes Africa as one of ten startups to watch in 2015. In July 2014, DUO Marketing + Communications began a three-month trial with Nomanini - Cape Town-based creator of an innovative mobile Point of Sale service platform for facilitating cash transactions in [...]



In early 2014, CloudGate’s MD and co-founder, Brian Timperley, approached B2B Marketing & PR specialist DUO Marketing to launch his newest innovation. What is  CloudGate? CloudGate is a palm-sized portable desktop device, running Google’s Android operating system, that is in essence a desktop PC replacement. The product was created to be a secure, cost-effective and reliable piece of hardware to help [...]


Gartner Africa 2014

Digital marketing services boost online activity by 51% and secure 5 sales conversions. Gartner Symposium/ITxpo Africa is the South African version of the world's foremost gathering of IT leaders. It delivers the insight and tools needed to create transformative business technology strategies. Every year since 1998, more than 1000 CIOs and senior IT executives converge on Cape Town to hear the [...]


Veeam Software

PR repositions a company to play in a new league. Veeam Software enables the always-on business with solutions that deliver availability for the modern data centre. Its offering provides Recovery Time and Point Objectives of less than 15 minutes for the majority of data and applications. Founded in 2006, Veeam has 25,000 ProPartners and more than 111,500 customers worldwide. The company's global headquarters are [...]



Standing out in a fragmented market. Rubric Inc is a global Language Service Provider (LSP) that helps companies speak directly to the hearts of their customers in 128 languages. Working with companies from Cape Town to Cairo, it delivers high quality translation and localisation services to businesses in the high technology, software, manufacturing, tourism, marketing and media publishing industries. The language [...]



Being the preferred local partner for the world’s largest online retailer When the world's largest online retailer decided to establish a customer service centre in South Africa, expectations from the local consumer market reached fever pitch. DUO was called in to assist the company with launching its first customer service centre in Africa whilst managing the expectations of local media and [...]



Helping world-first tech break through a cluttered market wiGroup is a platform provider specialising in point-of-sale (POS) integrated mobile transacting. Its proprietary wiPlatform enables retailers and businesses in hospitality to accept any form of mobile currency or transaction type – from mobile money, vouchers, coupons, mobile loyalty and reward – at their POS through a single integration. Since launch in 2010, [...]



Carving out a niche for a brand new industry – and its leading player 1Stream is a hosted telephony solutions provider for the South African contact centre environment. The company offers cost-effective, pay-per-use, flexible access to world-class technology including a complete range of multi-media applications to route, record and report on any contact centre activity. DUO has worked with 1Stream since [...]