Marketing Services for Tech Companies in Africa

DUO’s ability to combine strategic thinking with strong execution is the reason why our relationship has survived two decades and once again they have outdone themselves. They assisted us in compiling a whitepaper on Intelligent Connection: The Future of Home Wi-Fi, where they once again took the time to understand our business, translated complex concepts into clear, compelling content, and delivered a polished and informative document. Most importantly, the whitepaper directly contributed to two confirmed sales. A great return on investment and we are already working on our next whitepaper!

Our relationship has grown and allowed us to explore more ideas and options for how we can combine marketing efforts instead of looking at things as being done by 2 separate entities.

We’ve worked with DUO on a wide range of comms channels from PR, crisis comms and digital advertising and we’ve found them to be a highly proactive, specialist and skilled team. We’ve seen them as an extension of our team rather than an agency partner and have got incredible value out of working together on projects for SOLA Group.

[DUO’s processes are] super detailed and never lacking – they always “overdo” it, which is a huge plus for clients like us. It literally feels like DUO is an extension of our own team.

Over the last year, DUO has enabled us to achieve exposure in the South African market to audiences we could never have reached otherwise. Your extensive networks in the tech media industry, your insightful contributions to our articles and thought leadership pieces, your proactive management of our monthly goals and targets, and your wise guidance to us as we embark on our PR journey have all been invaluable.

DUO Marketing has played an instrumental role in shaping and differentiating our brand voice and narrative in the South African market over the past six months. DUO’s strategy and support enabled us, as a new start-up, to not just disrupt but cut through the clutter of a very competitive category.

DUO surpassed all goals and raised brand awareness and recognition as Mukuru shifted from being remittance-led to a leading next-generation financial services platform. DUO secured a record 221 pieces of coverage over 12 months through high quality thought leadership content. In addition, securing 45 broadcast interviews, media features and speaker slots – and submitting Mukuru for a high-profile award, which we won. All this affirmed Mukuru’s position as a key entity in the fintech industry

Working with DUO Marketing for our media training was a game-changer. They guided us through realistic scenarios, such as crisis management, emphasising the importance of measured responses. For team members new to media interactions, the session was engaging and built confidence. Team members shared their experiences, saw glimpses of how thought leadership is developed, and now understand the value of DUO’s expertise. We feel reassured that our PR activities are in capable hands, making DUO an invaluable partner.

The fact that the Vox/ DUO relationship spans almost two decades signifies how working with Duo has been a game changer for the Vox brand. The team has a very clear understanding of the company culture and its needs, as well as an excellent understanding of the ICT industry. Their commitment to excellence, accountability and responsibility aligns perfectly with the Vox values and it’s the perfect recipe for a mutually successful and respectful relationship.

DUO’s deep understanding of the technology sector, media relations and professional approach to communications has brought our impact and success stories to the forefront with our target audience, supporting redAcademy in sharing a new way for youth to enter skilled careers in tech. It is wonderful to partner with an organisation that understands our vision and values so deeply, the DUO team are a true pleasure to work with.

We were seeking a PR partner that takes the time to understand our company, products, services and culture. DUO went the extra mile to ensure they are always informed and aligned to our fast paced IT industry. They offered training upfront which helped us understand PR processes and the media world in general. Their experience, professionalism and connections in the media have given us the additional exposure in a competitive market we were seeking.

Braintree has been working in unison with DUO for a number of years, strategically on the Brand and public relations elements of marketing the business. DUO is a strategic part of the marketing team, the direction, intent and strategic guidance and professional deliverables speaks for itself based on the statistics of the Deeply Rooted Digital Campaign. I look forward to our ongoing engagements and tactical success