TECH PR & COMMUNICATION SERVICES FOR TECHNOLOGY COMPANIES IN AFRICA
TECH PR & COMMUNICATION SERVICES FOR TECHNOLOGY COMPANIES IN AFRICA
Established Relationships With Tech & Business Media
The DUO Marketing team is made up of Tech PR professionals, dedicated to building brand visibility in targeted digital platforms and print publications for our clients in the technology sector across Africa and into global markets
At the heart of our PR and Digital Marketing agency is the aim to provide measurable return on investment (ROI), which we achieve through aligning our Tech PR activities with the strategic roadmap in our public relations services. This is only possible with the backing of our commercial expertise, deep industry experience, excellent track record and established relationships with tech and business media in the region.
PR Strategy for Tech Companies: Aligning Communications to Business Objectives
Our strategic approach focuses on aligning your business objectives with public relations services and digital marketing activities. We’ll delve into your business and marketplace to create a comprehensive roadmap for successful brand elevation.
Tech PR Content Creation: Press Releases, Thought Leadership & Case Studies
Content is king at DUO. All good PR and digital marketing starts with good quality content.
Our creative team, led by award winning writers that include former IT journalists, and editors of leading tech and business magazines, excel in producing engaging, original content tailored to your brand’s voice and commercial objectives.
Media Relations: Securing Tier 1 Tech and Business Media Coverage in Africa
Crisis and Management PR: Protecting Your Tech Brand's Reputation
Internal Communications: Building Alignment Across Your Organisation
Executive Personal Profiling: Positioning Your Business Leaders as Industry Thought-Leaders
Personal profiling creates presence and visibility on client competencies, successes
and vision for the brand and/ or organisation. DUO has over two decades of experience in
personal profiling for our customers and understands how to boost the presence
and visibility of an organisation’s executives. DUO assists executives in:
Speaker Opportunities: Positioning Your Tech Executives at Leading Industry Events
DUO strategically identifies speaker opportunities at leading industry events in order to provide clients with a platform and opportunity to engage with, and influence audiences beyond their current base. Participating at events not only elevates brand awareness, but helps profile the business, and its key employees as subject-matter
experts in their field. This is done through:
Media Training for Tech Spokespeople: Prepare Your Team for Any Interview
Our media training programme is designed to equip spokespeople with the necessary know-how to hone messages and handle even the trickiest interviewer.
The primary objective of the workshop is to prepare your company spokespeople to face the media and help create a messaging blueprint that becomes a point of
reference for future engagement with the press.
The agenda for the three-hour media training includes:
Reputation Management
A bad review or an angry social media blast can be detrimental to your business. We help our clients protect their reputation and speedily resolve issues as unexpected challenges arise through our public relations services. We assist businesses to:
Tech PR Results: Case Studies Showing Real Client Outcomes
Explore our case studies for the full impact of client wins
Elevating the voice of South Africa’s internet industry: A case study on ISPA’s brand and messaging transformation
How an integrated digital marketing strategy helped Telviva maintain brand presence and strengthen its lead generation
Beyond the target: How DUO elevated Braintree’s brand and drove massive awareness
20 Years of Partnership: How DUO and Vox Built a Lasting Legacy of PR Success
How PR and Digital Marketing helped position Braintree as a Microsoft Dynamics leader in Africa
Evidence-based, strategic PR and marketing for Telviva helps build blueprint for future of communications
DUO uses digital marketing and quality thought-leadership to strengthen Telviva’s brand
Why DUO Marketing?
How DUO Structures
Tech PR Engagements
DUO is an exclusive partner for the Plexus Group, a network of international PR and digital marketing agencies serving clients in the ICT sector. DUO’s associate agency partnership with the group allows us to work with our counterparts in other countries to deliver cross-border learning and innovation to our clients.
Investor
Relations
DUO provides investor relations communications support for listed technology companies, translating complex financial and operational narratives into credible, media-ready content for South African and international investor audiences.
Tech PR for African
Market Entry
FAQ
How to write a press release that journalists actually read?
We focus on the “Why?” Our team of journalists craft pitches that solve an editor’s need for a story that resonates with their audience, ensuring higher pick-up rates than standard corporate distributions.
How to get a CEO featured in top-tier business media?
We identify unique “angles” within your leadership’s expertise—be it digital transformation, business trends, or showcasing their contribution to the local industry—to secure opinion pieces and profile opportunities.
What is a 'Press Office' and do I need one?
A press office acts as an additional platform to place your content in relevant media. These are paid for and allow you to add more product and/ or solution details, supporting infographics or embedded video, and calls to action to drive referral traffic to your website with tracked links. Typically these promotional articles won’t be published in editorial media so it’s a good strategy for lead generation instead.
How to simplify complex technical white papers for the public?
We simplify technical documentation by crafting compelling narratives that clearly highlight the business value of technology – something that stakeholders, investors, and the general public can understand and act upon. White papers inform and demystify a new solution or service often supported by an infographic or explainer image too.
How do you measure the ROI of tech PR services?
DUO measures PR ROI against agreed KPIs set at the start of each engagement. These include media coverage volume and quality (Tier 1 vs Tier 2), share of voice against competitors, website traffic from earned and paid media, and executive visibility metrics such as speaker placements and broadcast appearances.
Which technology sectors does DUO provide PR services for?
DUO serves technology companies across South Africa and sub-Saharan Africa – both B2B and B2C including fintech, telecoms, enterprise software, cybersecurity, cloud computing, consumer technology brands, and new energy technology businesses such as renewables. The agency has worked with clients ranging from local start-ups to NASDAQ-listed global companies entering the African market.
Does DUO provide PR services for technology companies outside South Africa?
What is tech PR, and how is it different from general public relations?
How does DUO's tech PR process work from onboarding to first results?
DUO’s tech PR services combine strategic communications planning, Tier 1 media relationships, and digital amplification to deliver measurable results for technology companies across South Africa and Sub-Saharan Africa. As the exclusive African partner of Collectivist and The Plexus Group, our reach extends across 45+ countries beyond the continent.
Ready to grow your tech brand’s visibility and credibility?