Ecentric uses PR and Digital Marketing to build awareness and reach new markets
Launched in 1998, Ecentric Payment Systems is characterised by innovation and a strong culture of excellence. Fast forward to today, Ecentric now processes 20% of South Africa’s card transactions and serves as a trusted partner to 65% of JSE-listed retailers- serving their in-store, online, mobile and omnichannel payment requirements. Ecentric approached DUO to elevate their brand through PR and digital marketing across South Africa.
Key standouts were Women’s month content, in August, and content on Tips for businesses to create frictionless payment experiences for consumers, which secured top tier media coverage. The steady momentum in media coverage has helped in supporting Ecentric’s positioning as the leading payments solutions partner for Enterprise and Mid-tier retailers.
Take a moment and reflect on how your interactions with banks and insurance companies have changed over the past few years. For many years, we had become accustomed to hearing the phrases fourth industrial revolution [...]
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