DUO offers a turnkey white paper creation service that includes researching the topic, interviewing the relevant spokespeople, writing the white paper and extending it as a valuable B2B marketing tool.
A compelling white paper makes a case that other products, processes or technologies can’t compare to yours for resolving a specific business problem. DUO has over 15 years’ experience in creating white papers for our customers and understands what a well-written white paper encompasses. DUO assists businesses to:
- Show research findings in an engaging way
- Present features of a product or service that matter
- Position the business as a thought leader
- Highlight aspects of your business that provides value to your audience
- Educate and influence potential customers, investors and more
- Extend white papers as a lead generation tool on ICT news sites such as IT Web and LinkedIn
- Increase the number of pieces of content that aim to draw in potential customers, including white papers, case studies, webinar registrations, newsletter signups and other methods that can be used to collect lead information
- Ensure that white papers form part of a holistic marketing strategy
- Leverage them across platforms to maximise their potential to influence
For more information, please fill in your contact details for DUO to get in touch with you.