Cybercrime is a growing threat -think before you click
Cybercrime is one of the fastest growing crimes in the world, and email whaling attacks are on the rise. According to research by email management company Mimecast, 55% of 442 IT companies surveyed in [...]
My PR Account Manager toolbox
At DUO Marketing + Communications, we look for very specific skills when hiring savvy, experienced and passionate PR account managers. These are my top three PR toolbox items to ensure consistent rockstar status as an [...]
An African-centric approach to funding and financial inclusion
Innovation, mentorship and venture capital The growing culture of innovation in Africa has led to an influx of venture capitalists looking to invest in the next big idea - one that scales, and can be [...]
Interrogate and tweak, but stay true to the idea
Our digital campaign for Connection Telecom focused on its managed cloud telephony service, Telviva, and the benefits businesses could derive from making the switch to the cloud when moving offices. The campaign idea was [...]
Dear stranger on LinkedIn…
For the most part, these requests have been made by complete strangers, people who don’t even work in the same industry as me, and who, under any normal circumstance, would have no reason to walk [...]
Our year in review
Our business took a deep dive into the digital world and has reinforced our value to the tech industry through an expansion in both Digital PR and Marketing expertise. It means we are now able [...]
Women Leaders in a collaborative economy
Tomorrow’s leaders are able to develop techniques to beat complexity, they are adaptable and collaborative – they create leaders. These are some of the qualities female leaders possess. According to Enyonam Kumahor, a management consultant [...]
Required – digital content makers with insight
The PR industry is in a state of flux thanks to the disruptive influence of the digital communications landscape. The relevance of media relationship skills is on the decline, especially in overseas markets. Locally, we’re [...]
A digital campaign is about orchestration, not just integration
It’s not as if this was our first foray into digital marketing for one of our clients, but the magnitude of what was required, and incentives to drive sales, not just sentiment, meant we needed to [...]
Digital campaigns can impact the bottom line
Our aim is to create awareness of our clients, their products and services, and to position them as thought-leaders with strong opinions so that their current and future customers have no choice but to sit [...]
“People are the digital economy”
Designing digital products for the digital age consumer How do you ensure that your business remains relevant in an age where technology evolution is taking place so rapidly? What is the best way forward when [...]
Using ICT to build safe, smart cities in SA
The DUO team were recently at the Cape Town International Convention centre to manage the live webinar of the first ever Huawei Safe City Africa Summit. More than 400 delegates from industry and government from across [...]
